Themes – is there a similarity in the subject matter, the messages that are coming across? The ideas? Do they tackle them in a similar way? Remember to link to your question if possible Media/medium – are the artists working using the same techniques (photoshop manipulation, text, photography, digital illustration, watercolour, etc) These similarities can be divided into the following: However before you start your essay, you might want to find some similarities and contrasts so that you might find a common thread to help with your essay question. This should happen throughout your essay and not just in the conclusion. You will need to answer your question when you are comparing your artist – this will include your research and your thoughts on the artist. Last point – what impression does it leave you with – is it appropriate and accurate (this will be easier to answer if you know the company.Ĭomparing and Contrasting Artists for Essay 2020/21Īs part of your essay you need to compare and contrast artists to find a conclusion to your question. Write about the font used if applicable – sans serif, lower and upper case, thin, bold, italics etc. Any other interesting features of the brand – does it convey meaning quickly, is it memorable or generic, are the elements well balanced visually and legible, will it size up well and work in all sizes,Ħ. Try to establish more what the company does and how that is reflected in the logo – example – technology, security, finance, educationalĥ. What do these colours represent or show?Ĥ. Write about the colours used – or if black and white, the amount of black and white or space. what does this suggest in regards to the feel of the companyģ. Write about the shapes used – rounded, curved, geometric etc. First try to establish what the logo suggests in regards to mood – is it formal, serious, fun, natural, organic, business, conservative, fun etc – why do you think thisĢ. If you cannot find this information, try and suggest what it would be might be used for. Its important as a brand will cover two criteria – function and form. Use Behance to help find branding or ‘google’ - minimal logos.ġ. Try to find sophisticated logos that are not too complicated. Homework – research into existing branding and logos. Upload the brainstorm, with some secondary images to each category that is relevant Use the following categories to help – try at least 4 in each Move logo against background using AfterEffectsīrainstorm (in pairs) an impossible object – this is an object that cannot be created yet.Įither because of technology advancements or it is not naturally feasable. Learn Aftereffects using tutorial (for homework if needed) Research current logos based on theme (minimalist logos) – see links at end of projectĭrawn ideas for logo and branding (at least 6) include alternativesĪdobe Illustrator 4 designs – + 4 different colour considerations for each (16 total)įinal Branding for the designs – including put on Photoshop templateįinalise Pattern in Photoshop and watch tutorial (if forgotten from induction)įinalise pattern and put on templates and packaging Adobe After Effects – putting a logo against a video filmed on your phone Adobe After Effects – putting a moving logo against the patternĥ. A pattern – using drawing and Adobe PhotoshopĤ. Logo and branding created in Adobe IllustratorĢ. This link is for the 2 month trial.Īfter signing to Skillshare do the following tutorial:īranding for Impossible object brief - lowers 2021īranding and Advertising for an Impossible Objectĭuration: 2 lessons a week for 6 weeks (lessons with JOL)ġ. If you did not do the summer task or watch the tutorials then I suggest you sign up to Skillshare and follow the indepth tutorials they have on there – these are professional standard tutorials but are slower than the ones further below. The tutorials far below are reminders of the summer work we did in After Effects and I suggest you only start these if you have completed the summer task. more complex where shapes and patterns are animated to mix with the logo more complex deconstructing and moving different parts of the logo to join together The next part of the project involves After Effects – animating your logo in some way. Animating your Logo in Adobe AfterEffetcs
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